Apropos Apple’s rumored iTV…
“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration.”
- Chris Moseley, Samsung AV Product Manager
source (Pocket-lint)
I predict that this statement will come to haunt Samsung. Products are rarely ultimately about any one thing. It’s the overall experience that matters. And, while the picture quality of flat-screen TVs has gotten very, very good, the overall experience—from buying them, to configuring them, to connecting them to other devices, to connecting them to the Internet—is simply terrible.
Consumers are very willing to trade off media quality for other features. In fact, over the past several decades, there has been an across-the-board trend to worse fidelity.
In telephony, cordless phones introduced static and interference that wasn’t present with POTS. Voice quality and call reliability were further compromised by cellular. The overall experience, however, was better: phones became portable, mobile, and integrated with digital address books. Having Google Voice forward to a cell phone (which I do), further compromises voice quality, in exchange for rough, automatic transcription, voice mail to email, free texting, and what used to be called “bridged-call appearance” (one number rings multiple phones).
Recorded music has followed a similar trajectory. Although CDs provided a more reliable and superior experience on low-end equipment, audiophiles complained that, at the high-end, CDs could not match the fidelity of analog vinyl. The compressed digital audio of MP3s undisputedly degraded fidelity further, in exchange for making it practical to download digital music and store it on portable players.
Finally, as movie consumption has moved from theaters, to televisions, to laptops, tablets, and iPods, fidelity has suffered. Although fidelity improved as we transitioned from VHS to DVD to Blue-Ray, with the rise of streaming video-on-demand, fidelity is again on the retreat.
I would not be at all surprised to see Apple release an iTV with very good video quality specs, but even if this mythical product were to have mediocre video quality or even sub-par video quality, it would likely have Apple-level attention to UX. Making a TV that was easy and fun to set up and use, that didn’t make users feel dumb, could be a huge win that could do major damage to incumbents like Samsung.
Strangely,